In the midst of one of the fastest growth curves in history, WeWork was looking to hire key Membership (+Community) Growth Marketing Directors to scale revenue via the growth of their membership community. As a data-centric organization WeWork was looking for leaders who could further their unicorn mission with a metric-based approach of driving conversion rates within select markets.
Mission driven leaders who have scaled the growth of the membership community with a key focus on maximizing pipeline and driving conversion rates was the key basis of these searches. This was a pivotal time for WeWork’s growth and these new hires would have a lot riding on them so it was imperative that we identify the right leaders to drive these key results.