CASE STUDY

TASK

NEW ROLES:

VP, Director US Growth

Director, NY Growth

Director, Atlanta Growth

CHALLENGE

In the midst of one of the fastest growth curves in history, WeWork was looking to hire key Membership (+Community) Growth Marketing Directors to scale revenue via the growth of their membership community. As a data-centric organization WeWork was looking for leaders who could further their unicorn mission with a metric-based approach of driving conversion rates within select markets.

ACTION

Mission driven leaders who have scaled the growth of the membership community with a key focus on maximizing pipeline and driving conversion rates was the key basis of these searches. This was a pivotal time for WeWork’s growth and these new hires would have a lot riding on them so it was imperative that we identify the right leaders to drive these key results.

RESULT

Within 3 months we hired 3 Membership Growth (Marketing) Directors in multiple Markets to spearhead WeWork’s membership growth across the United States. One Director led growth across the US, another for New York, and a third for Atlanta.

Related Projects