MNTN, formerly known as Steelhouse, is a trailblazing SaaS MarTech that enables brands to leverage the exploding CTV + OTT ecosystem to drive sales with their self-serve performance retargeting SaaS platform.
Their revenue growth curve over the last 2 years had been impressive and with the company recently pivoting to a SaaS model (from managed services) there was still tremendous land to capture in this evolving market. Mntn asked Engro to help them find and hire the SVP of Sales that they needed to systematically scale Revenue and net new logo sales while building out the sales team from a team of 25 to 100 ppl. We also endeavored to hire the SVP of Customer Success to drive and optimize the expansion flywheel.

We worked closely with the founding Exec team (the CPO, COO and CEO) so that we could quickly identify the ideal experience. Naturally it was paramount to find leaders who have not only driven similar scale (~$100M ARR to $300M+ ARR) but who also embody the culture and the future vision for MNTN, formerly known as Steelhouse. We also recognized the importance of showing the Exec team a range of ideal but varying profiles early-on so that we could all align on the integral traits and experience that would be most useful in building and scaling both sides (new logos + upsales) of the sales engine. Although the Exec team at Mntn wasn’t initially looking at an SVP of Sales who had strong mid-market experience we showed them why that profile would be most useful given their sales cycle and what would be most useful in driving both rapid and sustainable revenue growth.