CASE STUDY

TASK

Build best in class VP leadership team as well as the Director and Supervisor team leaders (73 ppl in total)

SVP, Data Science Analytics

VP, Digital Strategy

VP, Brand Group Director

VP, Business Solutions

VP, Digital Media Director x13

VP, Digital Partnerships Director x8

26x Directors (Acquisition Marketing, Brand Marketing, Digital Media and Analytics)

21x Supervisors (Digital, SEM, Integrated, and Direct Response)

CHALLENGE

Horizon Media, the largest independent Agency won new business and needed to quickly recruit an industry leading Digital Strategy and Investment team. Captivating the attention of this extremely tight talent market of DR Digital Marketing leaders required a highly qualified approach to recruiting the key digital media leaders and mid-level rising stars who would immediately impact their business.

ACTION

For each role (73 in total) we mapped talent across the competitive landscape and leveraged our proprietary data, insight and industry intelligence to establish and attract the short lists of ideal prospects for each role. As we were already well aware of the general market perception (risk vs. opportunity) associated with these roles we were able expedite the recruitment process while guiding both the hiring leaders and professionals towards a clear mutual vision of the future.

RESULT

Engro Partners found hundreds of ideal candidates and helped identify and hire over 70 ideal candidates who all shared the same entrepreneurial spirit to solve business challenges. Not only were we able to quickly fill over 70 roles with the industry’s top digital marketing talent, but we helped build one of the strongest digital marketing teams in the industry with like-minded people who complement each other. Everyone already had the core values and competencies to be a long-term asset to the culture and continued growth in the marketplace. This mutually-beneficial relationship helped facilitate the growing collaboration, trust, and understanding between Engro Partners and our client. This result has been, and will remain the cornerstone of our successful partnership.

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