Kenzan Media, a developer of cross-platform broadcasting UI/UX applications, was looking to hire a VP, Product Management as well as a team of Sr. Product Managers and Product Managers. For the VP, Product Management, there was a very limited candidate pool in New York and those who are strong leaders are in high demand by many of the most exciting and well-known tech companies. This opportunity had many selling points that made it extremely attractive but overcoming this steep competitive market for the industry’s top Product Management leaders was a very challenging task. To make it more challenging there was a tight timeline to replace their departing VP, Product Management before it affected their projects, ability to retain their Product Management team and their goals of hiring an additional 10 (Sr.) Product Managers.

Working closely with the Chief Product Officer, our first focus was to understand the critical needs of the VP we needed to hire as well as the personality traits that would align with the vision and growth plan. Since we needed to hire the VP of Product Management and then 10+ (Sr) Product Managers we strategized a highly qualified value proposition that would captivate the attention of this limited candidate pool so that we could educate and engage interest in this lesser known company. Knowing the Product Management community so well enabled us to highlight the specifics of the opportunity that would be extremely attractive. We knew the approach to the initial conversation would be instrumental in creating the interest that would flip the power of decision to our client so their team could select from a short list of finest talent in the marketplace.