CASE STUDY

TASK

NEW HIRE:

SVP of Sales

CHALLENGE

SteelHouse is a trailblazing SaaS MarTech that enables brands to leverage the exploding CTV + OTT ecosystem to drive sales with their self-serve performance retargeting SaaS platform.
Their revenue growth curve over the last 2 years has been massive and there’s still tremendous land to capture in this evolving market so they asked Engro to help them find and hire the SVP of Sales that they needed to systematically scale Revenue and net new logo sales while building out the sales team from a team of 25 to 100 ppl.

ACTION

We worked closely with the founding Exec team (the CPO, COO and CEO) so that we could quickly identify the ideal experience. Naturally it was paramount to find a leader who has driven similar scale who also embodies the culture. We also recognized the importance of showing the Exec team a range of ideal but varying profiles early-on so that we could all align on the integral traits and experience we were seeking.

RESULT

Within 30 days from the search kick-off we had identified the SVP of Sales. It would take a few more weeks to round out the last stages of the process but we found our gal!

Working closely with the Exec team helped expedite our search, ensuring we provided the necessary insight on the talent landscape along the way so that we could quickly identify and more importantly hire the best possible leader to drive the Sales flywheel. We constantly hear from SteelHouse how unbelievably thrilled they are with the hire they made and the immediate impact that she’s had on scaling their revenue engine!

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