SimilarWeb, a public SaaS, was looking to build out their Enterprise Sales team with some key IC sales leaders who could help attack the massive white-space in the market. SimilarWeb’s sales team had naturally gone through some changes over the years and it was important that they begin to find Sales talent who could have a more substantial and lasting impact on Revenue growth. At the moment the team was only 10 people and they were looking to double the team with high-impact IC sellers.

We quickly set the target at high-performing Mid-Market/Enterprise Sales leaders who had experience selling SaaS with an average price point of approximatley $65K (anywhere in the $30K-$100K range) with an average sales cycle of 1-3 months. Although the nuances of the SimilarWeb sale require a consultative approach we knew that the price point and sales cycles would be the most helpful for identifying and hiring the most successful hires for SimilarWeb’s team.