Insight Strategy Group (a Marketcast company) wanted to expand their business into new verticals. We set out to bring in practice leaders with track records of building new business lines and driving significant Revenue to expand Marketcast’s presence into the lifestyle and CPG verticals. We first started headhunting the SVP, Strategy + Research and afterwards a VP of Client Services, both working closely together, focused on business development as well as leading the strategic research engagements.

Marketcast had acquired a few adjacent and complementary businesses that they wanted to integrate into a larger and uniform Marketing strategy to scale the growth of the new larger business – while also keeping the branding of each business unit that made them successful. These newly acquired companies were in multiple US locations but it was important that this (B2B) VP of Marketing be located in LA.

We kicked off the SVP, Strategy + Research search by creating a target list of companies that provide similar brand strategy research solutions and with a similar approach to Marketcast’s Insight Strategy Group. With this extremely narrow candidate pool (about 10 ppl) it was imperative that we remained aligned to create optimal interest as there was really only one shot to engage the few ideal prospects. This approach enabled us to also hire the VP of Client Services to work alongside the SVP to help drive the firm’s growth.

Afterwards we kicked off the VP Marketing search, meeting with the 3 CEOs of each business that were now Marketcast companies, who each and collectively required a new marketing strategy. Within a few days we aligned all perspectives into a singular direction that would help drive the growth of all 3 companies. Within three weeks we interviewed 5 ideal prospects and zeroed in on 2 finalists who were most closely aligned with the Executive team’s vision and culture.