Mindgym, LSE:MIND, was looking to build out their Enterprise Sales team and add a high-impact VP Sales Director who had a strong track record of working with and selling to CHROs, Chief Learning Officers, and other leaders to leverage behavioral science based tactics to improve the performance of their organizations. Given the nature of the (6-12 month) sales cycle and ($300k – $1m+) price point the ideal people had to come from one of a few companies. Mindgym was also the smaller less established competitor in this market led by ~6 companies.

We quickly set the target at high-performing consultative Enterprise Sales leaders who had experience selling similar solutions to their target audience of Chief Human Resource Officers, Chief People Officers, as well as Learning + Development leaders. With a mix of highly consultative and SaaS professional training business solutions the team needed a versatile sales leader to help bring in $3m+ in individual revenue, targeting Fortune 200s in a very competitive market, while fostering a team environment that overdelivered on their sales goals.