Live Person, a public SaaS technology company recently hired a new CMO who needed a strong Head of Global Marketing as well as a Sales Enablement Director to better align with the strategic vision, ensuring they were building and defining their Product Marketing strategy with data driven playbooks that optimized revenue growth while providing a roadmap for both the Sales Enablement and the Sales teams. The plan was to find this Head of Marketing, then the Sales Enablement Director and afterwards to help build out their sales team.

Engro Partners met with the CMO, as well as the HR & Recruiting team and uncovered a key component of their Search: The person needed for this position would be looked at as the #2 within the entire organization’s global marketing team. Pursuing this key component further enabled our team to identify the critical mix of team leadership skills, general marketing, product marketing as well as ground level execution needed for the success of this Head of Marketing. After we hired the Head of Marketing it was rather seamless to find the Sales Enablement Director that would complement the team.