Boxed, was a Series C company at the time and was scaling up for their Series D ($111M) at a $490M valuation. It was imperative that they revamp their Marketing strategy to optimize for CLTV while ensuring greater acquisition that would go on to support their continued growth and scale beyond their Series D. We worked with their CMO to bring on a VP, Head of GTM + Lifecycle Marketing leader who could provide the level of impact needed to accelerate their growth and success of their marketing efforts.

We worked closely with the CMO to help bring in a GTM, acquisition oriented growth marketing leader who knew how to configure the engine into a flywheel that would drive customer acquisition and ensure the loyalty, retention, and continued conversion of shoppers on their platform (increasing the CLTV). Knowledge of the consumer market and how to setup the Marketing engine/flywheel for companies of similar stages and growth curves pushed us to target a select group of companies and the people who drove that growth during similar times.