MiQ, a leader in programmatic media has seen significant company wide growth over each of the past several years, since becoming PE backed. With their prior investments and an established reputation in Advanced TV, combined with the tailwinds provided by 2020/2021, the division was seeing massive YoY growth and looking to bring on an experienced Product Management Lead and Product Marketing Lead for their global team. As these are fairly nuanced hires with small talent pools, MiQ brought in Engro Partners to help make each of these hires, with candidates coming from strong experience within the Advanced TV space.
We worked closely with the Global Talent Acquisition Manager, CMO, Director of Global Product Marketing as well as Head of Product so that we could do a market map of all relevant companies, candidates that were currently at these competitors as well as candidates who were previously at the competitors but had since made a career move. It was of the utmost important to find candidates who can not only lead strategy & dive in on execution of their respective work, but also someone with the relevant industry knowledge, that understood the product set, as well as the voice of the customer.