MiQ, a leader in programmatic media has seen significant company wide growth over each of the past several years, since becoming PE backed. With their prior investments and an established reputation in Advanced TV, combined with the tailwinds provided by 2020/2021, the division was seeing massive YoY growth and looking to bring on an experienced Product Management Lead and Product Marketing Lead for their global team.
We worked closely with the Global Talent Acquisition Manager, CMO, and the VP, Head of Product so that we could do a market map of all relevant companies as well as the current/former Marketing and Product leaders who had been the drivers of these companies’ success. We identified all the Product and Marketing leaders who led the strategy and execution for MiQ’s competitors, ensuring they understood the depth and breadth of the product set, as well as the voice of the customer.