The Economist, digital publisher and magazine, was looking to bring in a Marketing leader, a Marketing Director and a Sr. Marketing Manager to help scale their audience and drive revenue growth. We wanted to find marketers who had a strong track record of marketing for similar brands and who also understood the advertiser market that drove revenue for the business.

We worked with the hiring team at The Economist to identify the experience and stage of growth for similar publishers where their Marketing leaders would have both the depth and breadth of knowledge to navigate the challenges while providing the impact we desired from our efforts to build out the Marketing team.