HL Group, an MDC Partners company, is a PR and Marketing services firm who was seeking a senior vice president of digital marketing who could be a strong leader for the growing team. After meeting with numerous people from their own efforts, and wasted time engaging with other recruiting firms the firm’s Cofounder and CEO engaged Engro Partners.

Engro Partners team found an important clue while conducting its Deep Dive: The person who built the department was much stronger in some areas than others and this is why the department wasn’t growing as rapidly as it should. Pursuing this area of inquiry enabled our team to identify the critical leadership skills, accomplishments, and personality that would bolster growth.