Hiring a SVP, Digital + Social Media Marketing


HL Group, an MDC Partners company, is a PR and Marketing services firm who was seeking a senior vice president of digital marketing who could be a strong leader for the growing team. After meeting with numerous people from their own efforts, the firm’s Cofounder and CEO engaged Engro Partners to tackle the challenge.


Engro Partners team found an important clue while conducting its Deep Dive: The person who built the department was much stronger in some areas than others and this is why the department wasn’t growing as rapidly as it should. Pursuing this area of inquiry enabled our team to identify the critical leadership skills, accomplishments, and personality that would bolster growth.


Engro took steps to help this PR and Marketing services agency address the issues that not only made it difficult to attract the ideal business partner but the Deep Dive also offered significant clarity around the competencies and behaviors needed in a successful hire. As a result we were able to swiftly identify the ideal professional profile and fill the position in less than 1 month—30 days ahead of schedule. The new SVP, Digital Marketing has been a great fit and team leader.

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