CHALLENGE:
Hire a Growth/Performance Marketing Leader (VP) to scale reach, clientele and build the team
BizFi, previously known as Circadian, is a FinTech that helps small to mid-sized businesses access capital to drive scale through their platform. They decided to invest in their own growth by bringing in a growth/performance marketing leader but as a small (relatively unknown) business, this was a monumental task. They reached out to our marketing headhunters for help to find a VP, Growth/Performance Marketing that could develop the strategy, execute on it and also build a team around them.
ACTION
Working with the founder and CMO enabled us to quickly identify that we were looking for a Performance Marketing leader who had the experience of working in an growth-stage startup but who also had the experience leading performance marketing budgets in the $15-$20M range. We also needed someone who could setup and integrate data platforms that would enable them to optimize their ROI targeting both the Mid-Market and nuanced SMB segments.
RESULT
The co-founder and CMO interviewed 3 people with ideal backgrounds within the first couple of weeks with one separating himself from the pack as the perfect cultural fit. Hired as a “Director” and promoted to VP within 3 months.
