Thrillist, a Seed stage, and growing digital lifestyle publisher was looking to expand it’s sales team and needed to hire a Sales leader who would have a substantial impact on revenue. We needed someone who also truly embodied the Thrillist brand. Working with the EVP of Sales we scoured the market and tapped our network to make this pivotal Sales hire.

We put together a target list of sales leaders who have the right relationships, drive the desired revenue targets, and who embody the Thrillist brand/lifestyle. It was also important that we continue to build the employer brand, ensuring that the industry’s best seek to join Thrillist (+ GoupNine). From there we curated the ideal shortlist, removing wasted time and wasted brand equity with anyone who isn’t serious/likely to join. After speaking with the shortlist we narrowed down the pool to the people we thought were most ideal.