CASE STUDY

CLIENT

WeWork

TASK

NEW ROLES:

VP, Director US Membership Growth

Director, NY Membership Growth

Director, Atlanta Membership Growth

 

CHALLENGE

In the midst of one of the fastest growth curves in history, WeWork was looking to hire key leaders (Partnership Directors) to scale revenues via the growth of their membership community. As a data-centric organization WeWork was looking for leaders who could further their unicorn mission with a metric-based approach of driving conversion rates within select Markets.

ACTION

Mission driven leaders who have scaled the growth of the membership community with a key focus on maximizing pipeline and driving conversion rates was the key basis of this search. This was a pivotal time for WeWork’s growth and these new hires would have a lot riding on them so it was imperative that we identify the right leaders to drive these key results.

RESULT

Within 3 months we hired 3 Partnership Directors in multiple Markets to spearhead WeWork’s membership growth across the United States. One Director led growth across the US, another for New York, and a third for Atlanta.

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