CASE STUDY

TASK

NEW ROLES:

Head of Global Marketing

Director of Sales Enablement

CHALLENGE

Live Person, a public SaaS technology company recently hired a new CMO who needed a strong Head of Global Marketing as well as a Sales Enablement Director to better align with the strategic vision, ensuring they were building and defining their Product Marketing strategy with data driven playbooks that optimized revenue growth while providing a roadmap for both the Sales Enablement and the Sales teams. The plan was to find this Head of Marketing, then the Sales Enablement Director and afterwards to help build out their sales team.

ACTION

Engro Partners met with the CMO, as well as the HR & Recruiting team and uncovered a key component of their Search: The person needed for this position would be looked at as the #2 within the entire organization’s global marketing team. Pursuing this key component further enabled our team to identify the critical mix of team leadership skills, general marketing, product marketing as well as ground level execution needed for the success of this Head of Marketing. After we hired the Head of Marketing it was rather seamless to find the Sales Enablement Director that would complement the team.

RESULT

Engro took the steps necessary to help Live Person identify the right experience that would have a major impact on their global business, but that would also provide excellent exposure and further leadership opportunity for both the Head of Global Marketing as well as the Sales Enablement Director. Engro was quickly able to bring in 5 candidates to interview, and fill the position. They were not only able to jump in on long term strategic planning, but even joined with enough time for them to unexpectedly help in a large scale, short term product launch.

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