CASE STUDY

CLIENT

CNN

TASK

HIRING A NEW: Sales Director

CHALLENGE

CNN, a digital broadcaster was looking to hire a pivotal Sales Director to help lead their growth with US brands, agencies and programmatically for CNN’s international market. There’s very few people with this type of sales experience and CNN recognized that there’s really only one shot to captivate the interest of this shallow talent pool, especially when they wanted the best of the best.

ACTION

The Engro Partners team reached out to our network to identify and capture the attention of the few key people who would add and find tremendous value in leading sales at CNN.

RESULT

Engro Partners captivated the interest of 5 ideal candidates so that CNN could select the best person for the job. Within a few weeks the search was closed and both CNN and the hired gun, their new Sales Director couldn’t be happier.

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