HIRING A NEW: Sales Director


Medialets, a mobile analytics platform had recently been acquired by a large holding company, WPP so that they could utilize WPPs resources while they continued to grow. The first focus was to build-out their direct sales team with seasoned Sales leaders to help scale Revenue. Medialets needed someone who not only had experience selling into the big player media agencies, but who also had the experience in a technical (SaaS) and consultative selling environment.


Engro Partners met with the Vice President of North American Sales, and uncovered that there was a handful of specific companies that would be ideal fits and to directly headhunt from. Perhaps more importantly Engro Partners also uncovered the personality needed to be the key Sales driver and leader that Medialets needed to help build-out the Sales team with this key leader, it was instrumental that we headhunt someone who is a player and coach to help scale the growth of Revenue and the sales team.


Engro Partners did not rush the search and took the time needed to cultivate relationships with the right candidates from the specific companies that would be an ideal fit for this new, key hire for the team. We identified a short list of ideal prospects and headhunted the right candidate who not only hit the ground running, by leveraging their existing agency relationships, but who was able to pick up new technologies as the platform expands.

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