Influ2, a Seed-Stage SaaS, needed to hire a proven VP, Growth Marketing + Communications to position Influ2 as the emerging player in the ABM space. For an early-stage company it was instrumental that we find the right balance of experience and startup mentality. Someone who has and wants to take a company through multiple stages of growth and all the challenges that come along with that.
In the first two weeks Engro built out the talent map of Marketing Executives coming from direct competitors with a wealth of experience building brands and scaling growth, marketing directly to other B2B Marketing leaders. Within the first 3 weeks we had identified and engaged with high-value prospects who had been key drivers of scale and who were excited by the opportunity to do it again.